We Know Amazon From the Inside

Beleza Consulting is an Amazon-exclusive consulting agency founded by former Amazon employees. We don’t study Amazon from the outside — we built our expertise working inside the company, managing vendor relationships, driving category growth, and developing marketing strategy for some of Amazon’s most competitive product categories.

Our founder came up through Amazon’s Retail Leadership Development (RLD) Program — a highly selective internal track designed to develop Amazon’s next generation of business leaders. After completing the program, he held senior roles including Senior Vendor Manager for the Tools and Home Improvement category and Manager of Software Marketing, where he was responsible for managing vendor relationships, negotiating contracts, driving category P&L, and developing go-to-market strategies for major brands on the platform.

That experience is what we bring to every client engagement. We understand how Amazon thinks, how it evaluates seller and vendor performance, and how to build a business that wins on the platform — not just survives it.

What We Do

Beleza Consulting provides comprehensive Amazon account management and consulting services to brands selling through Amazon Seller Central (3P) and Amazon Vendor Central (1P). Our core services include:

• Full Amazon Account Management — end-to-end management of your Seller Central account, including listings, advertising, inventory, pricing, promotions, and performance metrics
• Reporting & Analytics — custom reporting and data analysis drawn from Seller Central’s Brand Analytics, Business Reports, and advertising dashboards
• Weekly Business Reviews — structured weekly performance reviews modeled after Amazon’s own internal QBR process
• New Product Setup — full listing creation, content optimization, categorization, and launch strategy for new ASINs
• Amazon Strategy Development & Implementation — customized channel strategy, competitive positioning, and growth roadmap development with hands-on execution

Our Approach

We operate as an extension of your team. When you work with Beleza Consulting, you get direct access to experienced Amazon professionals who have managed the platform at scale — not junior account managers reading from a playbook.

We work directly within your Seller Central account, accessing the tools and data Amazon provides to authorized service providers. All access is governed by formal service agreements, and we adhere strictly to Amazon’s policies for third-party service providers and SP-API usage guidelines.

Who We Work With

We work with brands of all sizes — from emerging sellers building their Amazon presence for the first time, to established companies managing multi-million dollar Amazon channels who need expert ongoing management and strategic support.

Our clients include brands across Tools & Home Improvement, Health & Wellness, Food & Beverage, and Consumer Goods categories.