Amazon generates an enormous volume of data about your business — but raw data from Seller Central isn’t a strategy. Most brands either don’t have time to dig into the reports, don’t know which metrics actually matter, or lack the experience to know what the numbers are telling them.

Beleza Consulting’s Reporting & Analytics service solves that problem. We access your Seller Central account to pull, organize, and analyze your performance data, then translate it into clear, decision-ready insights.

Data Sources We Work With

We work directly within your Seller Central account and advertising console, drawing on the full suite of Amazon reporting tools:

• Business Reports (Seller Central) — sales by ASIN, traffic and conversion data, ordered units, revenue trends
• Brand Analytics — search frequency rank, click share, conversion share, search term performance, demographic insights
• Advertising Reports — campaign performance, keyword-level data, search term reports, placement data, budget utilization
• Inventory Health Reports — sell-through rate, days of supply, aged inventory, FBA fee estimates
• Account Health Dashboard — order defect rate, customer service metrics, policy compliance indicators
• Returns Reports — return rate by ASIN, return reason analysis

What We Deliver

Custom Performance Dashboards

We build and maintain custom reporting dashboards tailored to your business. Rather than manually pulling from a dozen different Seller Central reports, you get a single, consolidated view of your most important KPIs — updated on a regular cadence and organized around how your team actually makes decisions.

ASIN-Level Profitability Analysis

We analyze performance at the individual product level — not just top-line sales. This includes revenue, FBA fees, advertising spend, and contribution margin by ASIN, giving you a clear picture of where your catalog is actually making money and where it isn’t.

Traffic & Conversion Analysis

We track sessions, page views, unit session percentage (conversion rate), and Buy Box percentage across your catalog. When conversion drops or traffic shifts, we identify why and recommend corrective action.

Advertising Efficiency Reporting

We report on advertising performance at the campaign, ad group, and keyword level — including ACoS, TACoS, ROAS, click-through rate, and spend efficiency. We identify top-performing keywords, wasted spend, and opportunities to scale.

Trend Analysis & Forecasting

We analyze your historical performance to identify seasonality patterns, growth trends, and category dynamics, and use that analysis to inform inventory planning, promotional calendars, and advertising investment decisions.

Reporting Cadence

Ad hoc: Deep-dive analysis on specific issues, new product performance reviews, competitive benchmarking

Weekly: Key performance summary, week-over-week and year-over-year comparisons, advertising performance, flagged issues

Monthly: Full P&L by ASIN, inventory health review, advertising efficiency summary, strategic recommendations