Tactics without strategy only get you so far. Managing day-to-day Amazon operations is necessary, but the brands that build durable, profitable Amazon businesses do so because they have a clear strategy — one that aligns their Amazon channel with their broader business goals, accounts for the competitive landscape, and gives them a coherent framework for making decisions.

Beleza Consulting builds those strategies. And then we execute them.

What This Service Covers

Channel Architecture & Go-to-Market Strategy

• 1P vs. 3P channel analysis — evaluating whether Vendor Central, Seller Central, or a hybrid model is right for your brand
• Direct-to-consumer vs. wholesale channel conflict assessment
• MAP policy alignment and price parity strategy across channels
• Brand Registry strategy — leveraging Amazon’s brand protection and content tools

Competitive Positioning

• Category analysis — market share landscape, top competitor ASIN performance, content quality benchmarking
• Search term share analysis using Amazon Brand Analytics data
• Identification of defensible niches, content gaps, and underserved search demand
• Pricing position strategy relative to competitive set

Catalog & Portfolio Strategy

• SKU rationalization — identifying which products to prioritize, optimize, or retire
• Variation architecture and bundling strategy
• New product prioritization based on category demand data
• Seasonal catalog management and inventory planning

Advertising Strategy

• Full-funnel advertising architecture — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Budget allocation framework across campaigns and catalog
• Brand defense vs. conquest strategy
• Long-term keyword ownership strategy and organic ranking roadmap

Growth Roadmap

• 12-month revenue and profitability targets by ASIN and category
• Milestone-based execution plan with clear owners and timelines
• KPI framework for measuring progress against strategic goals
• Quarterly strategy reviews and roadmap adjustments based on performance data

Strategy + Execution

Unlike traditional consulting engagements that deliver a strategy document and disengage, Beleza Consulting works alongside you through execution. We have direct access to your Seller Central account and we implement the strategy we build — adjusting as we learn what the data tells us. You get a partner who is accountable for both the plan and the results.